Amazon is giving Alexa a premium upgrade with a fresh tier of high-end devices, but don’t worry—budget-friendly options aren’t going anywhere.

The new lineup will give users more choices while injecting fresh energy into the Alexa ecosystem.

At the heart of this shift is Alexa+, a new AI operating system designed to make devices smarter, more responsive, and capable of handling AI tasks directly, thanks to upgraded “edge-processing” chips.

That means less waiting around for cloud servers to process commands and more instant responses.

Panos Panay, Amazon’s hardware chief, is on a mission to revamp the company’s devices, from the inside out.

He’s promising better sound, longer battery life, and top-tier security, regardless of whether a device falls into the entry, core, or signature category. His goal is to make sure every Alexa gadget feels premium in its own right, no matter the price tag.

Speaking to Bloomberg, Panay laid out his vision: a complete hardware overhaul, from the chips powering these gadgets to the materials they’re made from. Expect smarter, better-sounding, and longer-lasting devices that work seamlessly across Amazon’s growing ecosystem.

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