Being a creator used to be a joke. Now, influencers and creators are rewriting the rulebook. Here's the lowdown: in 2023, the Creator Economy blew up to 50 million creators, raking in $250 billion. By 2027, it's gonna hit $480 billion. That's massive!
The creator space is packed, and with AI tools making it easy for just about anyone to jump in, you have to have something special to make it big and profitable. There are a lot of skills you need to be a successful creator, but it's also important to know how to survive over the long term.
The winners in this space are the ones who bring something unique to the table, have authentic experiences to share, and can really earn trust. Here are six killer tips to make 2024 your breakout year.
Know Your Platforms
First off, you gotta know your platforms inside and out. Discovery platforms (think social media like X, Instagram, TikTok, Snapchat and video platforms like YouTube) help new people find your stuff.
Relationship platforms are where you control the game – like newsletters, websites and apps where people sign up to hear from you directly. Balance a few discovery platforms with one or two relationship platforms for the long game.
Define Your Niche & Stick to it 90% of the Time
Second, carve out your niche and be real. You can draw inspiration from others, but always add your personal touch. Find what makes you tick and stick to it.
Don't shy away from tough or raw topics – it's what connects you to your audience. The other 10% of the time, pick out current trends and ride that train.
Make Content People Can Binge On
Third, make your content binge-worthy. Create series or themed content that keeps your audience hooked and coming back for more. This feeds platform algorithms with data that they want to see — engaged users and not passersby that look at one post.
It’s Social Media, So Be Social
Fourth, remember that interaction with others drives growth. The most common mistake is people posting content but not commenting on others' content.
Commenting and messaging are the best data to feed the algorithms, so find out where your peeps hang out online and get involved in those spaces. Show them you're a real person, not just some face behind a screen.
Post Regularly
Fifth, consistency is key. Keeping a steady flow of content helps, but don't burn yourself out. Posting one time a week at minimum if done over a period of months is still consistent.
Use productivity hacks and AI tools to keep things fresh without wearing yourself down. Also see the Spacelab guides to Making Your Content Blueprint As A Creator, Why You Need A Content Strategy, Brainstorming Content Methods For Creators and How To Create Content for Multiple Platforms for help.
Do Something Everyday
Sixth, be ready to hustle. Success takes hard work and persistence. Keep pushing, keep improving, and use the right tools and community to help you along the way. This doesn't mean post everday, but develop your content and interact with others everday. It pays off over time.
So, there you have it. It's a wild new world for creators, but with the right approach, you can totally make it big. Keep it real, keep it consistent, and never stop learning. |