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Social Media Marketing
Latest News & Guides

 
     
 

Stay updated with the latest developments in social media marketing! This covers everything from the latest news and How-To guides that help you maximize your potential.

 

Check back for updates.

 

 

The Latest News

 

The biggest social media trends of 2024 and what’s ahead in 2025

Casey Lewis predicts that in 2025, social media will continue to be a chaotic playground where brands desperately chase Gen Z's fleeting attention, only to realize they're still stuck on last year's memes.

 

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

In 2024, social media trends were all about brands chasing authenticity, influencers flocking to LinkedIn, and everyone pretending to be 'real' online—because nothing says genuine like a carefully curated persona.

 

What Does Instagram’s Hashtag Move Mean for Marketers?

Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.

 

 

 

A Guide to Using Apple’s Image Playground in Buffer

Buffer has teamed up with Apple's Image Playground to let you conjure AI-generated images for your social media posts, because nothing says authentic engagement like a robot-crafted selfie.

 

AI Chatbots: My Top 23 Picks for 2025

Discover what I’ve learned about AI chatbots — what they are, how they work, and the top t...

 

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

I've compiled a list of creative company profile templates and examples to inspire you to ...

 

How Content Gap Analysis Bolsters Your Marketing Strategy

A content gap analysis gives a solid direction for your content roadmap, helping you focus...

 

 

What’s New in Buffer: 15+ New Features & Updates We Made In 2024

Buffer's updates are like a social media manager's dream buffet—support for Threads and Bluesky, a kanban-style board view, and personal profile integration—making it almost too easy to ...

 

22 Pop Culture Moments That Blew Up on Social Media in 2024

In 2024, we sought refuge from reality through fantasy films, viral animal videos, and celebrity lookalike contests, because when the going gets tough, the tough get escapist.

 

Creating an AI-Driven Content Marketing Workflow

Incorporating AI into your content marketing workflow is like hiring a tireless intern who never sleeps, complains, or asks for a raise ...

 

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

TikTok ads that don't scream 'ad' are the real MVPs, seamlessly blending into your feed and making you wonder if that dance challenge was actually ...

 

40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]

Who needs a tidy home office when you can pretend you're dialing in from a tropical paradise or the Grand Canyon?

 

How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

You don’t need a Super Bowl budget to get a celebrity shoutout—just the right mix of hustle, charm, and convincing them you’re cooler than you probably are.

 

Threads Reaches 300 Million Active Users

Threads’s growth momentum continues to rise as it reaches a new milestone.

 

Trump Says That He’s ‘Looking Into’ TikTok Sell-off Bill

President-elect Trump vowed to save TikTok, but his avenues for doing so are limited.

 

TikTok Ban 2025: Here Are The Possibilities. It’s Not All Doom And Gloom.

For the people who use TikTok, this decision could disrupt a platform that’s become the go-to staple for entertainment, education, and even ...

 

Snapchat is overhauling how influencers earn money on the platform

A unified revenue program will pay for content posted to Stories and the Spotlight discovery feed.

 

Instagram’s head says social media needs more context because of AI

In a series of posts, Adam Mosseri reminds users to consider the source before believing others’ posts.

 

12 Best URL Shorteners to Shrink Your Links in 2025

URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free ...

X Touts Record-High Usage in 2024

Is X seeing more or less usage?

 

 

The Ins-and-Outs of Content Optimization, Straight From a Marketer

To refresh your content and increase engagement with already-existing material, follow this ...

 

X Provides Usage Insights and Ad Tips for ‘Q5’

Some data notes to inform marketing efforts from mid-December to mid-January. 

 

7 AI Automation Examples that Will Streamline Your Marketing Strategy

AI automation and marketing go hand-in-hand. Here are ...

 

How Brands Are Investing in Video Marketing on a Budget

Are you on a tight video marketing budget? Discover how to build an affordable video marke...

 

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s...

What does digital content look like in 2025? We unpack the basics, what experts predict, a...

 

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

 

 

The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Learn why you should be the guide in your consumer's 'hero journey' — not the hero. Plus, ...

 

TikTok Offers Shop Credits To Attract More Users

TikTok’s pushing for more users, and more shoppers, in the app.

 

YouTube Adds More Insights and Management Options to Channel Pages

New ways to manage your YouTube channel in the main app.

 

Use this framework for maximizing influencer marketing ROI

The Influencer Marketing Report found nearly half of all consumers trust influencers just as much as they did six months ago, while ...

 

21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love

Looking for some virtual holiday party ideas for your next work event? Learn how to plan a...

 

Social Media Market Advancements Highlighted by Size, Latest Trends, Growth Status, Top Major Players And Forecast To 2033

Global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

 

Gemini 2.0 Is Out. It’s The AI That Might Just Make Google Feel Human Again.

Google launched Gemini 2.0, a next-gen AI powerhouse that’s smart enough to amaze but chill enough to keep things fun.


New Instagram Trial Reels Are A Way of Letting You Fail Quietly Before Anyone Notices

Because creators want to experiment without risking a mass unfollowing every time they try something that’s not a trending meme.

 

TikTok vs. Bluesky vs. Threads vs. Instagram: Who’s Winning the Social Media Race?

Right now, TikTok, Bluesky, Threads, and Instagram are battling for your time and swipes. But which one will stick around, and which ...

 

5 Things People Get Wrong About Social Media 

If you want to grow your following with what Star calls “the cheapest marketing [tool] that has ever existed in human history,” here are five social media mistakes you shouldn’t make ...

 

Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

15 reliable places to find music for YouTube videos, from free options to premium services.

 

What is a Creator Management Platform & Why Your Brand Needs One in 2025

An all-in-one solution simplifies everything, from outreach to performance tracking, so you can focus on ...

 

Content Cadence: How Often You Should Publish Blog, Video, and Social Media Cont...

Dig in to learn what content cadence is, how to get it right for you, and some industry be...

 

How to Use Instagram: A Beginner's Guide [Expert Insights + New Data]

If you're thinking of getting on Instagram, check out our guide to the basics. Plus tips f...

 

24 Best Email Newsletter Templates and 11 Resources to Use Right Now

A solid email newsletter template helps you design an email that people are encouraged to ...

 

Brain Rot Surged In 2024—What Marketers Should Know About The Social Media Trend
Many of the trends and internet slang that swept social media this year were tied to ‘low-quality’ so-called brain rot content ...

 

11 Best AI Video Generators to Use in 2025

Explore several different AI video generator tools and platforms to streamline your video ...

 

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — monthly themes, major ...

 

What to post on each social media platform: Your guide to content success

What works on Instagram falls flat on LinkedIn. That viral TikTok trend? It could feel completely out of place on X. Find out what ...

 

How the LinkedIn algorithm works

The LinkedIn algorithm operates differently than most other social platforms’ — it’s specifically designed to prevent content from ...

 

How to Train AI to Work Smarter: A Proven Business Process

A proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline ...

 

5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

Check out Imani Ellis' five tips for making your attendees feel inspired, energized, and c...

 

TikTok Files for Injunction To Extend Deadline for US Sell-off

TikTok’s hoping that an extension will give Trump the opportunity to save it.

 

SEO for Startups: How Startups Can Unlock Growth With SEO

Everything you need to know to create a strong SEO presence for your early-stage startup —...

 

How an Entertainment Strategy Helps You Cut Through the White Noise

This week's guest believes we've hit the peak of white noise on most platforms. Luckily, h...

 

Real or AI-Generated? You Guess [Quiz]

Take this quiz and find out how good you are at spotting AI images, audio, and ...

 

The Top Instagram Reels Trends to Try

Looking for some Reels inspo? You've come to the right place.

 

You Know Who Posts on Social Media? Hardly Anybody

It’s worth noting that social media posts reflect only a portion of public opinion. 

 

AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insig...

It's 2024, and AI is here to stay. If you're curious about where AI is going — and how you...

 

 

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you. 

 

Struggling to keep up with YouTube's latest features and trends? Explore key YouTube updates and learn how to adapt your content strategy for maximum...

 

Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, niche audiences.

 

10 of the Coolest YouTube Banners I've Ever Seen

Discover some of the best YouTube banners around, as well as what makes them great and how...

 

How to Get More Followers on TikTok in 2025

Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.

 

 

Advertising Metrics: How to Track Impact for Sustainable Business Growth

Relying solely on ROAS is a trap. Here’s why — and how smart marketers and business owners...

 

21 of the Best Free Google Sheets Templates for 2025

Discover the best free templates to easily and efficiently use Google Sheets for business ...

 

The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Exper...

How do you incorporate thought leadership into your marketing strategy? Here are my top ti...

 

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ...

Build a newsletter content strategy that's backed by insights from industry experts ...

 

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ...

Build a newsletter content strategy that's backed by insights from industry experts and da...

 

3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper ...

What are the top shopping trends this holiday season? I consulted our latest Consumer Trac...

 

The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

To lead a marketing team, it’s imperative you know your top marketing manager goals. Disco...

 

7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

 

 

Guides & How-Tos

 

Dominate Instagram: The Expert Guide for Marketers
Unlock the secrets of the Instagram algorithm! Master Reels, Stories, and Feed posts to explode your reach. Discover powerful engagement strategies, user-generated content hacks, and SEO tips for explosive growth.

 

Top Social Media Trends Right Now
Here’s the deal with social media trends right now:  everything is about getting personal, AI is flexing hard, and video is still king.

 

Top 10 Social Media Apps Right Now
The top social media platforms are not what you think—there are apps in this list that you would not have thought of.

 

How To Make Money On Social Media

Social media platforms have evolved beyond mere networking spaces into powerful avenues for monetization. Here’s how you can make money from social media.

 

Influencer outreach: The 5-step strategy guide

Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

 

What Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]

Learn what an editorial calendar is, who should use

 

Social Media Marketing: The Ultimate Guide
Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.

 

How To Use SearchGPT

The new SearchGPT search engine has finally been released! Find out more and learn how to use it.

 

FTC influencer guidelines, explained: Tips for engaging influencers

Find out why FTC influencer guidelines matter and the branded content policies for each major social media network. 

 

Instagram Updates for 2025: What Marketers Need to Know

Left behind by Instagram’s growth? Want recent updates to benefit your business? Learn new Instagram tools and what they mean to marketers.

 

10 Social Media Trends You Can't Ignore

Uncover emerging social media strategies and master those with proven staying power.

 

How Gen Z Uses Social Media And What That Means For Brands

Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.

 

Making Social Media & SEO Work Together
Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and connect with your target...

 

Using AI to Expand Your Ideas and Creativity

Practical techniques for embracing AI throughout the creative journey, from initial concept to final product.

 

5 Ways AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.

 

How To Schedule Instagram Posts: The Complete Guide For 2025
If you’re still posting manually to Instagram, you’re spending too much time on repetitive tasks that could easily be automated with scheduling tools.

 

50 of the Best Affiliate Programs That Pay the Highest Commission
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions.

 

45 Social Media Marketing Tools That Will Give You an Edge
1. Brandwatch Social Media Management · 2. Sprout Social · 3. Sendible · 4…

 

Get Global: How To Create Social Media Content For A Global Audience
If you’re a marketer, multilingual content can expand your audience globally. Find out how to translate easily & get insights into screen time trends and social media use.


How To Make Money On Youtube: Monetize Your Youtube Channel Today
ouTube still crushes it for creators making money on social media. Find out how to get started or even expand your money potential.

 

Ads Are Coming To Meta Threads - But We Knew It All Along
Meta's ad-free Threads platform won’t stay that way for long. Learn when ads are coming and what it means for your marketing strategy.

 
 
 
     
     
 

 

 
 
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