Stay updated with the latest developments in social media marketing and digital marketing!
This covers everything from the latest news and How-To guides that help you maximize your potential.
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TikTok Is Back in the U.S.—For Now. But Its Fate Still Hangs on Trump
TikTok is back in the U.S.—for now—thanks to Trump’s last-minute plot twist, but will it stick around, or are we just in the trailer for another ban sequel?
Traditional marketing versus digital marketing has become a hot topic among marketing prof...
How the Instagram Algorithm Works: Your 2025 Guide
An inside look at how the Instagram algorithm works for the feed, Explore pages, stories, and reels, the 'signals' that impact them most, and how to make them work for you.
Instagram Updates Profile Grid With Vertical-Aligned Thumbnails
Your IG profile has a new look, and more changes are coming.
Instagram Previews ‘Edits’ Mobile Video Editing App
Instagram’s got its own version of CapCut.
TikTok Is Available in the US Again After Trump’s Assurances
TikTok is up again after going dark for about 20 hours although it cannot currently be downloaded by new users.
What the TikTok Ban Means for Brands & Creators (And What to Do About It)
Three words: diversify your channels. 💪
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play.
The law gives TikTok until January 19th to divest from ByteDance.
A new section in the Reels tab displays what videos your friends have engaged with.
Trump claims he chatted with Xi about TikTok—so either diplomacy just got weirdly casual or someone's negotiating app bans like it's a real estate deal.
Time is running out for TikTok to avoid being pushed out of the US — and millions of creators are trying to figure out what’s next.
Pinterest has identified five key color trends that will resonate in 2025.
The campaign looks at how many brands fail to target their ads properly.
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
Some pointers on how to review and refine your brand’s social media presence.
Content marketing in 2025 is all about strategy—turns out randomly posting memes and hoping for virality isn’t a business plan.
Social media planning tools exist so you can pretend your posts are strategic and not just panic-scheduled at 2 AM.
Content scoring helps you stop guessing which posts will flop, so you can finally act like you planned that viral hit all along.
Media buying is basically throwing money at ads and hoping the algorithm likes you more than your competitors.
Buyer persona research is just marketers playing detective, but instead of solving crimes, they’re figuring out why you impulse-buy fancy water bottles.
6 Social Listening Tools and What They’re Best for (With Alternatives)
Social listening is the art and science of monitoring what your buyers and potential customers are saying about.
It looks like TikTok’s trying to make a clean break from the U.S.
New AI tools to refine LinkedIn’s recruitment processes.
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Comcast is luring DTC brands away from paid social, offering a safer ad haven—assuming you trust your brand’s fate to a cable company.
The Trade Desk wants to redefine "ad quality" with Sincera, which sounds fancy but mostly just means fewer junk ads sneaking into your feed.
Brands are now scrambling to impress AI algorithms, hoping to charm their way into the shopping carts of robot-recommended consumers.
Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads.
TikTok users are fleeing to other Chinese-owned apps like RedNote and Lemon8, blissfully unaware that they're jumping from one frying pan into another.
Dominate Instagram: The Expert Guide for Marketers
Unlock the secrets of the Instagram algorithm! Master Reels, Stories, and Feed posts to explode your reach. Discover powerful engagement strategies, user-generated content hacks, and SEO tips for explosive growth.
Top Social Media Trends Right Now
Here’s the deal with social media trends right now: everything is about getting personal, AI is flexing hard, and video is still king.
Top 10 Social Media Apps Right Now
The top social media platforms are not what you think—there are apps in this list that you would not have thought of.
Social media platforms have evolved beyond mere networking spaces into powerful avenues for monetization. Here’s how you can make money from social media.
Influencer outreach: The 5-step strategy guide
Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.
Social Media Marketing: The Ultimate Guide
Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.
How To Use SearchGPT
The new SearchGPT search engine has finally been released! Find out more and learn how to use it.
Find out why FTC influencer guidelines matter and the branded content policies for each major social media network.
Instagram Updates for 2025: What Marketers Need to Know
Left behind by Instagram’s growth? Want recent updates to benefit your business? Learn new Instagram tools and what they mean to marketers.
10 Social Media Trends You Can't Ignore
Uncover emerging social media strategies and master those with proven staying power.
How Gen Z Uses Social Media And What That Means For Brands
Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.
Making Social Media & SEO Work Together
Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and connect with your target...
Practical techniques for embracing AI throughout the creative journey, from initial concept to final product.
5 Ways AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.
How To Schedule Instagram Posts: The Complete Guide For 2025
If you’re still posting manually to Instagram, you’re spending too much time on repetitive tasks that could easily be automated with scheduling tools.
50 of the Best Affiliate Programs That Pay the Highest Commission
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions.
45 Social Media Marketing Tools That Will Give You an Edge
1. Brandwatch Social Media Management · 2. Sprout Social · 3. Sendible · 4…
Get Global: How To Create Social Media Content For A Global Audience
If you’re a marketer, multilingual content can expand your audience globally. Find out how to translate easily & get insights into screen time trends and social media use.
How To Make Money On Youtube: Monetize Your Youtube Channel Today
ouTube still crushes it for creators making money on social media. Find out how to get started or even expand your money potential.
Ads Are Coming To Meta Threads - But We Knew It All Along
Meta's ad-free Threads platform won’t stay that way for long. Learn when ads are coming and what it means for your marketing strategy.
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