Stay updated with the latest developments in social media marketing! This covers everything from the latest news and How-To guides that help you maximize your potential.
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Why Some Creators Are Livid Over The Rise Of Fraudulent Behavior In Fortnite And Roblox
As online creators enter metaverse platforms such as Roblox and Fortnite, some are engaging in fraudulent behaviors that observers believe could …
Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools!
AI Target Audience: What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.
Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect.
The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]
I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can say for sure I've changed a lot since then.
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.
Ads Might Have Just Hit Perplexity Ai, But Not All Buyers Are Totally Convinced — Yet
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now.
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.
50 of the Best Affiliate Programs That Pay the Highest Commission
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions.
How To Make Engaging Videos: 6 Psychology-Backed Hacks
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short videos? Those were for people with short attention spans.
The AI Mindset Shift: How I Use AI Every Day
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day.
AI Influencers Can Now Rep Your Brand. Should They?
Unlike humans, who are more effective when perceived as nonconformers, virtual influencers that are ‘rebels’ can be threatening.
How To Schedule Instagram Posts: The Complete Guide For 2025
If you’re still posting manually to Instagram, you’re spending too much time on repetitive tasks that could easily be automated with scheduling tools.
Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?
WTF Is Ad Tech Curation?
After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight.
5 Social Media Trends Every Lifestyle Brand Should Watch In 2025
Staying on top of social media trends is essential for lifestyle brands that want to connect in 2025.
How Gen Z is Shaping Modern Marketing Through Social Media Habits
The influence of Gen Z on marketing is undeniable. This particular generation is the most involved in the realm of social media.
The Greatest Hits: Repurposing Your Best Content For Social Media
How to repurpose content for social media and how to make your content work for you.
I Tested The 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up
Test out five of the most popular social media listening tools out there.
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
Practical techniques for embracing AI throughout the creative journey, from initial concept to final product.
5 Ways that AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.
Making Social Media & SEO Work Together
Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and connect with your target...
Search Engines Top Consumer Preferences; Social Media, AI Tools Gain Influence
A new survey of 1,000 consumers conducted by Fractl talked about interesting trends in consumer behavior in the marketing space. According to the survey...
AI Creativity Unlocked: Making Anything Seem Possible
Interested in how AI can transform your creative process? Looking for practical tips to use AI to expand your creativity and drive marketing innovation? In this article, you'll discover how to use AI to unlock your creativity.
Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping.
The Big Small Business Marketing Trends Report for 2025
730+ small business owners shared their top challenges, marketing channels, and trends. Use the data and insights in our report to build your 2025 strategy.
7 X/Twitter analytics tools to amplify your strategy
Twitter analytics tools help you find out what's working and what's not so you get the best return on your campaigns. Check out our recommended tools.
How Gen Z Uses Social Media And What That Means For Brands
Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.
Want to create consistently high-quality content while maintaining your unique tone and brand identity with AI assistants? In this article, you'll discover how to create AI assistants using Claude Projects.
Social media platforms have evolved beyond mere networking spaces into powerful avenues for monetization. Here’s how you can make money from social media.
10 Social Media Trends You Can't Ignore
Uncover emerging social media strategies and master those with proven staying power.
Instagram Updates for 2025: What Marketers Need to Know
Left behind by Instagram’s growth? Want recent updates to benefit your business? Learn new Instagram tools and what they mean to marketers.
How To Create A Black Friday Social Media Marketing Strategy
Create a winning Black Friday social media strategy with our top tips. See different types of campaigns and get inspired with real brand examples.
Social Media Marketing: The Ultimate Guide
Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.
How To Use SearchGPT
The new SearchGPT search engine has finally been released! Find out more and learn how to use it.
45 Social Media Marketing Tools That Will Give You an Edge
1. Brandwatch Social Media Management · 2. Sprout Social · 3. Sendible · 4…
Get Global: How To Create Social Media Content For A Global Audience
If you’re a marketer, multilingual content can expand your audience globally. Find out how to translate easily & get insights into screen time trends and social media use.
Dominate Instagram: The Expert Guide for Marketers
Unlock the secrets of the Instagram algorithm! Master Reels, Stories, and Feed posts to explode your reach. Discover powerful engagement strategies, user-generated content hacks, and SEO tips for explosive growth.
Top Social Media Trends Right Now
Here’s the deal with social media trends right now: everything is about getting personal, AI is flexing hard, and video is still king.
Top 10 Social Media Apps Right Now
The top social media platforms are not what you think—there are apps in this list that you would not have thought of.
How To Make Money On Youtube: Monetize Your Youtube Channel Today
ouTube still crushes it for creators making money on social media. Find out how to get started or even expand your money potential.
Ads Are Coming To Meta Threads - But We Knew It All Along
Meta's ad-free Threads platform won’t stay that way for long. Learn when ads are coming and what it means for your marketing strategy.
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