OpenAI just dropped a new product called SearchGPT, and it’s an AI-powered search engine that can look up stuff on the web in real time.

There’s already a waiting list for early access to the prototype, and eventually, it’s going to be part of ChatGPT.

This could really shake up the whole search and SEO scene. So, if you’re a creator, how do you make sure you’re on SearchGPT’s radar?

Actually, what can you do to make your content pop on any AI search product, like Perplexity or Anthropic’s Claude AI?

To get your content noticed by SearchGPT and other AI-driven search engines, you’ll need to stick to traditional SEO practices but also dive into some techniques that align with AI and natural language processing.

Here are the best strategies:

1. High-Quality and Relevant Content

• Depth and Breadth: Create in-depth, comprehensive content that thoroughly covers your topic. Make sure it answers common questions and has real value, not just filler or the the same thing everyone is repeating.
  
  

• Originality: Make sure your content is original and speaks in your own voice. AI models prioritize unique and high-quality information.
  
  

• Regular Updates: Update your content to keep it relevant and fresh, as AI systems favor fresh and updated information.

2. Effective Use of Keywords and Phrases

• Natural Integration: Use keywords naturally within the content to ensure it reads well for humans and AI. Avoid keyword stuffing or keywords that have nothing to do with what your content is about.
  
  

• Long-Tail Keywords: Focus on long-tail keywords that are specific and less competitive, these will bring you targeted traffic.
  
  

• Semantic Keywords: Use related terms and phrases that provide context for your customers and followers and help AI understand your content's relevance to various queries.

  
  
  

3. Structured Data and Schema Markup

• Schema.org Markup: Implement structured data using schema.org markup to help search engines and AI understand the content's structure and context.

   

• Rich Snippets: Use structured data to enable rich snippets, which can enhance visibility in search results by providing additional information directly in the search listing.

4. Engaging and User-Friendly Format

• Readable Content: Use clear headings, short paragraphs, bullet points, and lists to make your content easy to read and scan.

   

• Multimedia Integration: Include images, videos, infographics, and other multimedia elements to make your content more engaging and informative.

   

• Interactive Elements: Add interactive elements like quizzes, polls, or calculators to increase user engagement and time spent on your content.

Additional Tips

• Internal and External Linking: Use internal links to connect related content within your site, and external links to credible sources to support your content.

   

• Meta Tags: Optimize meta titles and descriptions to accurately reflect the content and include relevant keywords.

   

• User Engagement: Encourage user interaction through comments, shares, and feedback to increase engagement signals.