Meta just rolled out a new feature where anyone in the US can create their own AI version on Instagram or the web using a tool called AI Studio.
With Meta AI Studio, you can create AI characters for Instagram, WhatsApp, Messenger, and even the web. You don’t need to be tech-savvy at all. They’ve made the whole process super user-friendly.
To start, just head over to https://ai.meta.com/ai-studio/ or open a new message on Instagram and tap “Create an AI chat.” From there, you can tweak your AI character’s name, personality, tone, avatar, and even their tagline.
There’s also a step-by-step guide filled with expert tips to help you out.
For Instagram creators, this is a game-changer. You can set up an AI that acts like an extension of you, handling common DMs and story replies. It can share facts about you, link to your favorite brands, or showcase your past videos, making it easier to connect with your audience and respond faster.
You can customize your AI to reflect your content, avoid certain topics, and share specific links. Plus, from the professional dashboard in the Instagram app, you can toggle auto-replies on and off whenever you like.
And don’t worry, all responses from creator AIs are clearly labeled, so your followers know what’s up.
Automated Q&A Sessions: Set up your AI to handle frequently asked questions from followers, providing instant responses about your work, upcoming events, or personal interests.
Storytelling: Create an AI character that shares daily or weekly stories related to your niche, whether it's fashion tips, cooking recipes, or travel adventures.
Interactive Games: Develop fun, interactive games, polls or quizzes that your AI can play with followers, keeping them engaged and entertained.
Virtual Assistant: Use your AI as a virtual assistant to help manage collaborations, schedule posts, and remind you of important deadlines or events.
Exclusive Content Previews: Give your AI the ability to share sneak peeks of upcoming content, behind-the-scenes looks, or early access to new projects with your followers.
Event Promotion: Have your AI promote your events, livestreams, or new releases by sending out personalized invites and reminders to your followers.
Customer Support: Provide excellent customer service by setting up your AI to handle inquiries, complaints, or feedback related to your products or services.
Content Summarization: Let your AI summarize your long-form content, such as blog posts or videos, into concise highlights or key points that are easy for your audience to digest.
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