Meta’s latest AI innovation, Movie Gen, is going to be a great new tool for creators. 

Whether we’re making Hollywood films or just casual videos for our audience, it gives us the tools to enhance your creativity with text-based prompts that generate custom videos, edit existing ones, or even turn our image into personalized clips. 

This AI suite handles video, image, and audio with state-of-the-art precision, outperforming similar models in the industry.

The AI builds on Meta’s past work, like Make-A-Scene and Llama Image models, but takes it further by offering more control and versatility. Movie Gen is a huge leap in AI-generated media, but Meta stresses it's not about replacing human artists—it's about empowering them to do more.

3 Ways Content Creators Can Use Meta Movie Gen

Cinematic Reels

Content creators can generate short, high-quality cinematic videos for social media using simple text prompts. Imagine turning a "day in the life" video into a visually stunning, narrative-driven clip without any complex editing software.

Dynamic Product Demos

Brands and influencers can easily create customized product demo videos by generating video content that showcases their products in various settings, based on prompts like “urban tech environment” or “outdoor adventure.”

Collaborative Music Videos

Musicians can use Movie Gen to create visually stunning music videos by generating high-quality visuals that match their song’s mood, tone, or lyrics—all generated from text prompts without needing a big production team.

Meta Movie Gen Features

• Movie Gen offers four main capabilities: video generation, personalized video generation, precise video editing, and audio generation, all trained on a combination of licensed and public datasets.
  
  

• For video generation, Movie Gen uses a joint model optimized for both text-to-image and text-to-video, creating high-quality videos up to 16 seconds long with a focus on realistic motion and interactions.
  
  

• In personalized videos, the model can take an image of a person and a text prompt to generate a video, preserving the person’s identity and creating detailed visuals based on the text.
  
  

• The precise video editing feature combines video generation with advanced image editing, allowing users to make localized or global edits while preserving the original content.
  
  

• The audio generation model, with 13 billion parameters, creates high-fidelity, synchronized audio—including ambient sounds, effects, and music—aligned with video content and text prompts.
  
  

• Movie Gen pushed the boundaries of technical innovation across various aspects, from model architecture to evaluation protocols, achieving state-of-the-art results in multiple areas.

Moving forward, Meta plans to collaborate with filmmakers and creators to refine Movie Gen, ensuring it enhances creativity in ways that could lead to innovative new applications, from Reels animations to personalized videos for messaging platforms.

The research behind Movie Gen builds on Meta’s history of AI advancements, starting with Make-A-Scene and Llama Image models, so it creates a more refined and powerful tool that allows for greater control and creative possibilities.