Instagram just dropped Edits, a new video creation app that’s all about giving creators more control over their content—without the usual headaches.

The app is expected to launch March 13, 2025 for free.

Instagram’s basically that ex who sees you eyeing someone new and suddenly remembers how to treat you right—but hey, if it means better tools for creators, we’ll take it.

It’s a free, mobile-friendly video editor designed to streamline the whole process, so you can turn your ideas into polished videos without juggling a dozen different apps.

For content creators, this is a big deal.

A solid editing app that’s easy to use, actually powerful, and doesn’t slap on a watermark?

That’s a win.

It means less time bouncing between apps and more time making videos people actually want to watch.

And let’s be real—Instagram is doing everything it can to lock down creators while TikTok fends off legal drama.

This move makes it clear: if TikTok stumbles, Instagram is more than ready to roll out the red carpet for its displaced stars.

Instagram is building the best tools, handing them over for free, and making it as easy as possible to stay in their ecosystem.

Less hassle, more creating

• Export your videos watermark-free and share them anywhere.
  
  
• Keep all your drafts and final cuts in one place.
  
  
• Record high-quality clips up to 10 minutes long and start editing immediately.
  
  
• Upload to Instagram in 1080p with zero fuss.

Pro-level tools without the pro-level headache

• Trim and tweak with single-frame precision.
  
  
• Customize your look with settings for resolution, frame rate, and dynamic range—plus upgraded flash and zoom.
  
  
• Use AI animation to bring static images to life.
  
  
• Swap backgrounds with a green screen or layer videos for more creative depth.
  
  
• Play with fonts, sound effects, voice modulation, filters, stickers, and more.
  
  
• Boost audio clarity while cutting out background noise.
  
  
• Auto-generate captions and tweak them to match your aesthetic.

Smarter insights for better content

• Track reel performance in real time.
  
  
• See detailed engagement data for followers and non-followers.
  
  
• Understand what impacts your video’s visibility—like how often people skip it.
  
  
• Use performance trends to fine-tune your next post.