Instagram’s rolling out a new “locked posts” feature that hides content behind a secret code.

No Close Friends, no subscriptions—just a code you share with whoever you want.

If they’ve got the digits, they get the post. If not, they’re out.

It’s a lightweight way to share selectively, whether you’re teasing a new project, posting inside jokes, or just keeping things a little more private.

And unlike other features, you don’t need to charge people or make a second account.

This could hit the sweet spot between full-on public posts and locked-down subscription content. It’s casual, it’s simple, and honestly, it feels like something Instagram should’ve done a while ago.

No official launch date yet—it’s still in testing—but if it rolls out, this might be the low-key tool users didn’t know they needed.