AI hasn't just tweaked the way marketers work—it completely flipped the script.
In 2025, marketing research isn’t about slow surveys and guesswork anymore; it’s about tapping into powerful AI tools that deliver insights, content, and strategies faster than ever.
It's also changed the way creators reach out to brands.
But even as AI unlocks new creative and strategic opportunities, marketers are learning that success depends on how smartly they use it—not just how much they use it.
Farther down below, we reveal the findings, which are direct, actionable things you can do about this in the list of “10 Essential Ways Marketers Are Using AI in 2025.”
AI isn’t just a shiny extra anymore—it’s core to how marketers operate.
According to SurveyMonkey research, a whopping 88% of marketers are already using AI in their current jobs and 48% of marketing teams prioritizing increased AI adoption.
AI is transforming the marketing landscape. That's not just hype—it’s a serious strategy move.
For all the buzz, some AI marketing tools haven’t quite lived up to the hype.
Overly generic AI writing assistants, unreliable customer sentiment analysis tools, and clunky automated ad buyers have often delivered more frustration than results.
In 2025, marketers are getting a lot sharper about sniffing out tools that overpromise and underdeliver.
In 2025, expect AI to get even more personal—hyper-targeted content, predictive campaign modeling, and real-time customer journey adjustments are leading the charge.
AI agents that can dynamically tweak messaging mid-campaign based on engagement patterns are hitting the mainstream, making “set it and forget it” marketing feel ancient.
On the research side, AI is turning marketers into mind-readers.
Behavioral prediction models, emotion-based customer segmentation, and zero-party data collection (data that customers willingly provide) are becoming the new gold standard.
Plus, AI-powered surveys are getting smarter about asking the right questions without annoying users.
New AI platforms in 2025 are all about saving marketers from endless busywork.
From instantly drafting social posts to auto-optimizing ad spends and summarizing focus group insights, today’s AI tools are freeing teams up to focus on creativity and strategy instead of drowning in admin tasks.
Marketers using AI smartly in 2025 are leaning into real-time analytics, dynamic A/B testing, and smarter personalization.
By letting AI constantly tweak and optimize campaigns based on live performance data, brands are seeing better engagement rates, stronger conversion numbers, and a lot less wasted budget.
Content optimization tops the list for how marketers use AI, according to SurveyMonkey research.
This covers a wide range—from weaving SEO keywords into copy to reshaping content for different audiences.
Right now, 51% of marketing teams are using AI to fine-tune and upgrade their content strategies.
Creating fresh content is another major AI use case.
With just a simple prompt, marketing teams are generating blog posts, brochures, website designs, campaign plans, and more.
How much human editing happens afterward often depends on how much the team trusts AI-generated material.
AI helps marketers turn customer behaviors—like reading a blog or clicking a link—into targeted, personalized experiences.
For instance, AI can recommend articles based on what a visitor has already read, creating a smoother, more customized journey.
One of the more underrated uses of AI is helping teams brainstorm.
Feed it a short brief and a few rough ideas, and AI tools can quickly generate new directions to explore.
Even if the ideas are basic, they’re a fast way to spark creativity during planning sessions.
Task automation ranks as another common way marketers are using AI.
AI can learn from datasets and replicate routine processes, saving teams from repetitive busywork.
This frees marketers to spend more time on strategy and high-value projects.
Forty-three percent of marketers say AI is crucial to their social media efforts, and another 48% say it’s somewhat important.
AI tools can scan online conversations, track brand mentions, spot early signs of trouble, and give marketers real-time insights on customer sentiment and trending topics.
AI is a game-changer for analyzing data at scale.
Marketing teams use AI to speed up the collection, organization, and interpretation of data, making it easier to spot patterns and generate insights for smarter campaigns.
Forty percent of marketers rely on AI to conduct research.
Tools like SurveyMonkey Genius® help collect valuable insights across markets, brands, customers, and products, making it easier to back strategies with solid data. |
